Arthur Bray is one of the Hong Kong/Shanghai/London-based collective Yeti Out, the 30-year-old has worn plenty of hats – model, DJ, editor… the list goes on. This flexibility is something he’s emphasised for Yeti Out, which started as a party-promoting music collective that has now branched out into everything from art shows, a record label and a creative agency. And of course, more parties.
Well-known DJs on the Hong Kong and Shanghai party circuit, Arthur and his twin brother Tom are pushing the envelope for underground music in Asia. They’re helping genres such as grime, garage, Afrobeat, bass music, house and techno gain momentum in a city that’s probably better known for its EDM or pop-filled nightclubs than anything else. Right now, they’re setting their sights on local events such as Sonar and Art Basel in March, while concurrently working on an audiovisual set for their record label, Silk Road Sounds. Get to know Yeti Out here – and make sure to catch one of their crazy parties soon.