Half.Half [16th Jan 2021]

We’re witnessing a pioneering movement toward a fresh consciousness in the Hanoi entertainment scene. Inspired by the nightlife warehouse scene in London, Los Angeles, and New York, THE WAREHOUSE is a two-story industrial-style multi-purpose venue for the free-spirited, situated amidst the brouhaha of Long Bien Market, the biggest wholesale market in Hanoi. THE WAREHOUSE is conceived, renovated, and soundproofed within the untouched walls of an old storehouse. Equipped with a top-notched L-acoustics sound system and stellar stage lights, we hope to instigate positive vibrations with a broad spectrum of music from the most inspiring local and international artists. THE WAREHOUSE is purely an abstract space detached from any form and cultural interpretation, but as everyone comes and puts in their own spices, it becomes a place of social significance. A respectful playground free of preconceptions, social roles, prejudices, and aggression, our driving imperative is to create the terminal conjunction for harmonious energy influx, creativity, and multi-disciplinary expressions, where everyone can transgress from the hesitative must-s or have-to-s to all the boundless can-do-s, whether it be day or night.