Music collective-turned-apparel imprint Yeti Out bridges east and west with its series of pop-up raves and record releases. The euphoria of late nights and early mornings are transformed into graphic-heavy apparel, artwork, and audio tapes akin to the crew’s resident sets on NTS radio, while it’s label Silk Road Sounds is a reflection of youth movements that shape creative culture in cities that never sleep. Launched during the height of HypeMachine’s digital frenzy era, YETI OUT was founded by Erisen Ali and brothers Arthur and Tom Bray In 2013, Yeti Out moved back to Asia to bridge the Orient with sonic influences gathered through promoting parties in the UK. Now headquartered in Hong Kong, Shanghai via London, Yeti continues to bridge East and West via the introduction of new acts from the US and EU to China and Southeast Asia, while also debuting Asian talent in London and Europe. Yeti Crew, an ever-expanding cohort of 8 - 10 selectors include key members such as Subez Yeti, Fergus Heathcote, Allan Marshall, and others, all of who head subsidiary club series: Mean Gurlz Club, South Canton Soul Train and Yeti Dis:ko alike.